For advisors & firm owners

Heir attrition isn’t a relationship nicety. It’s enterprise-value risk.

Every dollar that walks out the door at the generational handoff is a dollar off the value of your book. We think the fix is structural, not just personal, and we’re talking with the advisors who live it.

Retention is an enterprise-value problem.

When a client’s children inherit, the relationship is kept only about half the time, and across the market fewer than 10% of heirs stay. Each lost household compounds: lost AUM, lost referrals, a lower multiple the day you sell the firm.

~50%
of the time the relationship is kept when a client’s children inherit
<10%
of heirs stay with the family advisor across the broader market
Every household
lost compounds: lost AUM, lost referrals, a lower multiple at sale

The landscape we’re investigating, not our proprietary findings.

What we’d like to learn from you

A tool for you, and for the next generation.

We arm the advisor; we never go around you. The work is meant to make you more essential to the families you serve, not to insert ourselves between you and them. Your relationship is the asset we’re protecting.

How we’re working

This is customer discovery, not a sales call.

We’re early and we say so. We want to learn how the transfer actually works at your firm: what you’ve tried, what breaks, what you wish existed. Honest, low-pressure, and genuinely useful to us.

We’re learning, not selling, and we’ll share what we find.

Clear river water moving over a single ancient, smooth riverstone
Lend us 30 minutes

If next-generation retention is on your mind, we’d value your perspective.

We’re learning, not selling, and we’ll share what we find.

Or reach us directly: Michael Pell, Founder